Moscow's Muslim Challenge: Soviet Central Asia - Destination

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including …
Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Release Year: 1982
ISBN: 9780873321969
Publication Year: 1982
Format: Hardcover
Language: English
Book Title: Moscow’s Muslim Challenge : Soviet Central Asia
Illustrator: Yes
Author: Rywkin
Publisher: Routledge
Genre: Political Science, Social Science, Juvenile Nonfiction
Topic: Islamic Studies, Demography, General, History / General
Number of Pages: 232 Pages
Country of Origin: United States

Moscow’s Muslim Challenge: Soviet Central Asia

About this product

Product Identifiers

Publisher

Routledge

ISBN-10

0873321960

ISBN-13

9780873321969

eBay Product ID (ePID)

4474351

Product Key Features

Book Title

Moscow’s Muslim Challenge : Soviet Central Asia

Topic

Islamic Studies, Demography, General, History / General

Publication Year

1982

Number of Pages

232 Pages

Language

English

Illustrator

Yes

Genre

Political Science, Social Science, Juvenile Nonfiction

Author

Rywkin

Format

Hardcover

Additional Product Features

Intended Audience

College Audience

LCCN

81-014414

Table Of Content

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

Synopsis

A study of the history of Soviet Central Asia and the demographic, political, economic and cultural weight of the Muslims that reside there. This book examines current trends in this area which is one of Russia’s most turbulent and misunderstood minority regions.

LC Classification Number

DK859.R98

Price : 7.74

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